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Privacy Policy

The following privacy policy is for, and the management of the privacy of the users who use it. BigData4Analytics Ltd takes a proactive approach to user privacy and ensures the necessary steps are taken to protect the privacy of users.

This policy covers areas where user privacy is concerned and outlines the obligations and requirements.

Our aim is to keep you informed and up to date about these areas using digital newsletters, product and services information, and event updates.

Communication with us

Users contacting and/or BigData4Analytics Ltd do so at their own discretion and provide any such personal details requested at their own risk.

What Data we Collect and Process?

I. The categories of personal data collected are: your name, company name, company address, business email and phone number.

II. Personal Data may also include a link to a professional profile e.g. LinkedIn, Twitter, Business Facebook or Corporate Website.

III. No links to personal or private websites – even if they are in the public domain will be collected, stored or processed.

How long is your Data retained for?

Users' personal information is kept private and stored securely until it is no longer required or has no use. Usually the retention period for data is five years from the submission date, or sooner if you choose to opt-out.

All Data Controllers will be required to deactivate personal data after the relevant retention period, or when they are in receipt of a data subjects request to do so, whichever is the earlier. The data subject has the right to change their mind and withdraw consent at any point during the retention period.

How we are using the data

I. Specifically, Recital 47 affirms direct marketing as a legal basis for processing by the Controller or Third Party provided that the interests or the fundamental rights and freedoms of the data subject are not overridden.

II. The processing of personal data for direct marketing purposes maybe regarded as carried out for a legitimate interest.

III. By continuing to receive newsletters and/or visit our websites you are agreeing that you understand and accept this as a valid legal basis for processing your personal data.

IV. You will always be given a straightforward way to opt out from receiving newsletters or updates we send you each time you receive a communication from us

This website use information submitted to provide users with further information about the products or services offered or to assist users in answering any questions or queries that they may have submitted. This includes using details about a user to subscribe them to any email newsletter program the website operates but only if this was made clear to the user and express consent was granted when submitting any form. Your details are not sold or passed on to any third parties.

Storing and Tracking of Data

Every possible effort has been made to ensure a secure form submission process. Data has been stored in secured Database. Marketing campaigns published by this website may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in an Analytics for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity.

This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.

Subscribers are given the opportunity to unsubscribe at any time. Unsubscribe link is mentioned in each email campaign. Any users registering for the email may select to opt-out at any time through the mailer opt-out field at the bottom of the newsletter.

Social Media Communication

Communication, engagement and actions taken through external social media platforms that this website and BigData4Analytics Ltd participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms with due care and caution in regard to their own privacy and personal details. This website nor BigData4Analytics UK will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.


As of May 25th 2018 the EU General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC and harmonizes data privacy across Europe. We are committed to protecting the privacy rights of citizens of the EU and presently complies with enhancements to data privacy and data subject rights (the rights of the user) under the GDPR including:

Breach Notification

In the case of data breach, we will notify users without undue delay after first becoming aware of a data breach.

Right to access

Upon request we shall provide a copy of a user's personal data, free of charge, in an electronic format.

Right to be forgotten

Users are entitled to have his/her personal data erased upon request. The conditions for erasure, as outlined in article 17 of the GDPR include: data no longer being relevant to original purposes for processing, or a user withdrawing consent.

Data Portability

Users have the right to receive personal data concerning them, which they have previously provided in a commonly used and machine-readable format.

We have implemented appropriate measures to meet the requirements of the GDPR and to protect the rights of users.