Creating competitive advantage with AI & Analytics
What we do
Competitive Advantage, Agility, Resilience… attributes that are crucial for any business facing disruption and uncertainty. AI and Data Analytics can enhance these and reduce risk by using data more effectively to make better decisions, transform performance and improve measurability. But the problem for many businesses is knowing where to start.
Deploying AI and analytics in a way that’s meaningful to business people is our passion - helping clients identify where best to focus and equip them to derive maximum benefit - exploiting opportunity, navigating uncertainty, driving innovation.
BigData4Analytics is a boutique consulting firm - expert in applying AI and Data Analytics to drive measurable business change and value for blue-chip and mid-sized organizations. Clients include Zurich Insurance, Investec, EY, Grant Thornton, etc.
Mike founded BigData4Analytics in 2013 to help organisations use AI and data as fuel for improved performance, working at the intersection of technology and business. His leadership experience spans blue chip companies, high-growth technology businesses and Big 4 management consulting with the most data-intensive clients in the world. Mike has mentored business leaders up to Board level for Microsoft and Grant Thornton and others– both non-technical managers and technology leaders, following his accreditation as an Executive Coach in 2015. He also has extensive experience as board member and is a former VC investor. His skill is in helping client organisations embrace change, navigate risk and drive innovation – people, technology, and organisation.
Jackie is an expert in helping clients develop successful strategies for using data for effective decision making. Her experience spans over 30 years working for several blue-chip software companies across diverse sectors and markets. She thrives on delivering complex data programs for competitive advantage. She applies advanced problem-solving, critical thinking and a 'can-do' approach. She helps clients in successful implementation of data analytics strategies, as well as specialising in using AI and machine learning to drive innovation and transformation.
Katie is a published Author, Keynote Speaker and Consultant on Artificial Intelligence (AI), Generative AI, digital, STEM, leadership and business transformation. Voted a 'Top 10 influencer in AI' (May 2023) and a 'Top 20 woman in AI', Katie has over 30 years of consulting experience and has advised many of the world's leading brands and business leaders, including Virgin, Harrods Rolls-Royce, O2 and more. Her second book: AI Strategy for Sales and Marketing: Connecting marketing, sales and customer experience was published in January 2022. www.linkedin.com/in/katieeking
Insight and analytics professional with 20 years' experience in Strategy, insight, analytics and brand development and a proven track record of addressing business challenges using customer focused strategies, for multinational companies, in a number of industries. Practiced in the deployment of analytical techniques including advanced modelling approaches in a wide variety of business situations. Accomplished at influencing those at the most senior levels to act on customer understanding for business benefit.
Peter has held senior data roles in a number of industries over the last 20 years. He is acknowledged as an expert in all aspects of the data arena: from data science, big data and analytics; through BI, data warehousing and dashboarding; to data governance / management and data quality improvement. He specialises in both analysing data capabilities to develop and execute commercially-focused data strategies.
Mike Meyer is an expert in CRM and customer intelligence. He holds several certifications from analytics and CRM system vendors and managed a specialist CRM analytics consulting team at Business Objects (now SAP). Prior to this he led B2B marketing and CRM teams at Siemens, Hewlett-Packard, RM plc and Applied Materials.
With previous roles with The Guardian Newspaper, specialist SEO agencies in London and Australia's largest advertising agency, Nick is a Digital Marketing expert with over 12 years' experience working with clients to help integrate their SEO, PPC and Social Media campaigns. He helps clients increase traffic, leads and revenue.